EP13《用台灣元素打造品牌的成功故事：借鏡 NYC，啟發在義大利的台灣創業者》ft. Mumu Bath 創辦人 Sasha Chou

from ACTI · host 義大利台灣商會 Associazione Commerciale Taiwanese in Italia

在這一集《跨義對談》，我們邀請到 Mumu Bath 創辦人 Sasha Chou，分享她如何在紐約這個競爭激烈、消費者極度挑剔的市場，打造一個融合台灣元素的生活風格品牌。 Mumu Bath 並不是餐廳或傳統文化商品，而是一個以香氛、手工皂與身體保養產品為核心的 lifestyle brand。在這樣一個早已飽和的市場中，要讓品牌被看見、被喜歡、甚至建立忠實客群，本身就是一件不容易的事。 Sasha 的故事示範了一件很多海外創業者都在思考的問題：如何把文化，轉化為品牌的競爭力。在這一集節目中，我們聊到：Sasha 如何從個人生活需求出發，創立木沐Mumu Bath在紐約市場建立 lifestyle brand 的挑戰台灣元素如何被轉化為產品與品牌故事紐約消費者如何理解來自台灣的香氛與文化如何在飽和市場中找到自己的客群與品牌定位海外創業者如何透過社群建立人脈與資源對於在義大利或歐洲生活、正在思考創業或品牌定位的台灣人來說，這是一個非常值得借鏡的案例。 Sasha 的經驗提醒我們：文化不只是背景，它也可以成為品牌最有力量的差異化。 👤 來賓介紹 Sasha Chou 木沐Mumu Bath 創辦人。定居紐約，以台灣文化元素與生活記憶為靈感，創立 Mumu Bath，打造融合香氛、手工皂與身體保養產品的生活風格品牌。 🔗 相關連結木沐 Mumu Bath Website: https://mumubath.com Instagram: https://www.instagram.com/mumubath Leave a comment and share your thoughts: Powered by Firstory Hosting

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EP13《用台灣元素打造品牌的成功故事：借鏡 NYC，啟發在義大利的台灣創業者》ft. Mumu Bath 創辦人 Sasha Chou

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