EP131: Building an Authentic Online Presence as a Coach (with Eva Gaaff) episode artwork

EPISODE · Feb 18, 2026 · 39 MIN

EP131: Building an Authentic Online Presence as a Coach (with Eva Gaaff)

from Holistic Coach Legacy Podcast · host Holistic Coach Training Institute

Building an Authentic Online Presence as a CoachMany coaches struggle to turn their vision, presence, and way of working into something visible online. I love talking about that translation process — how to create a website that feels authentic and human, while still clearly communicating your value and inviting people to work with you. It’s about finding the balance between staying true to yourself and allowing your website to support your business.In this episode, Bev and Eva discuss:​Eva's backstory around coaching and supporting coaches with their online presence​Challenges coaches have with online presence​We discuss knowing who you are in order to create your online presenceKey Take-aways:​Get curious about your own online presence​If you are need a website or need a website revamp, reach out to Eva so you can feel good about sharing your online presence with others.About Eva:Eva Gaaff is a web designer and business strategy consultant for coaches, freelance consultants, and creatives. She helps heart-led professionals create a calm, clear, and authentic online presence that builds trust and supports sustainable growth of their practice.Eva combines a background in architecture with strategic business thinking, supporting clients not only with their websites, but also with clarity around offers, positioning, and visibility. Her work is especially focused on helping coaches translate their expertise into a professional digital presence that is sustainable and 100% aligned with who they truly are.Connect with Eva:Website: https://www.evagaaff.comLinkedIn: https://www.linkedin.com/in/evagaaffInstagram: https://www.instagram.com/evagaaffI’m happy to offer 15% off all my services to HCTI students and alumni. About Beverly:Beverly Sartain is the President of the Holistic Coach Training Institute, where she trains coaches on coaching skills and a holistic approach. The Holistic Coach Certification Programs are ICF Level 1 and Level 2 accredited that focuses on a holistic approach to coaching. We see clients as whole, complete and resourceful to create creative solutions to their challenges and dreams. During her ten-year career in nonprofits, she managed and developed domestic violence and co-occurring residential programs. Beverly is a Certified Addictions Professional. She has her PCC (Professional Certified Coach) from the ICF and loves developing human beings through coaching.Connect with HCTI:Sign-up for Holistic Coach Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠Sign-up for a Discovery Call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so you can join our Holistic Coach Certification Program or receive coaching.Request to join no cost FB group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/holisticcoachnetwork⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://holisticcoachtraininginstitute.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Building an Authentic Online Presence as a CoachMany coaches struggle to turn their vision, presence, and way of working into something visible online. I love talking about that translation process — how to create a website that feels authentic and human, while still clearly communicating your value and inviting people to work with you. It’s about finding the balance between staying true to yourself and allowing your website to support your business.In this episode, Bev and Eva discuss:​Eva's backstory around coaching and supporting coaches with their online presence​Challenges coaches have with online presence​We discuss knowing who you are in order to create your online presenceKey Take-aways:​Get curious about your own online presence​If you are need a website or need a website revamp, reach out to Eva so you can feel good about sharing your online presence with others.About Eva:Eva Gaaff is a web designer and business strategy consultant for coaches, freelance consultants, and creatives. She helps heart-led professionals create a calm, clear, and authentic online presence that builds trust and supports sustainable growth of their practice.Eva combines a background in architecture with strategic business thinking, supporting clients not only with their websites, but also with clarity around offers, positioning, and visibility. Her work is especially focused on helping coaches translate their expertise into a professional digital presence that is sustainable and 100% aligned with who they truly are.Connect with Eva:Website: https://www.evagaaff.comLinkedIn: https://www.linkedin.com/in/evagaaffInstagram: https://www.instagram.com/evagaaffI’m happy to offer 15% off all my services to HCTI students and alumni. About Beverly:Beverly Sartain is the President of the Holistic Coach Training Institute, where she trains coaches on coaching skills and a holistic approach. The Holistic Coach Certification Programs are ICF Level 1 and Level 2 accredited that focuses on a holistic approach to coaching. We see clients as whole, complete and resourceful to create creative solutions to their challenges and dreams. During her ten-year career in nonprofits, she managed and developed domestic violence and co-occurring residential programs. Beverly is a Certified Addictions Professional. She has her PCC (Professional Certified Coach) from the ICF and loves developing human beings through coaching.Connect with HCTI:Sign-up for Holistic Coach Newsletter ⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠Sign-up for a Discovery Call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so you can join our Holistic Coach Certification Program or receive coaching.Request to join no cost FB group: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/holisticcoachnetwork⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://holisticcoachtraininginstitute.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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EP131: Building an Authentic Online Presence as a Coach (with Eva Gaaff)

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This episode is 39 minutes long.

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This episode was published on February 18, 2026.

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Building an Authentic Online Presence as a CoachMany coaches struggle to turn their vision, presence, and way of working into something visible online. I love talking about that translation process — how to create a website that feels authentic and...

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