EP133: How To Sell Anything: The Actionable Strategies Used By Top Businesses Right Now With Tena Pettis

Are you wondering how sales have changed during COVID-19? There's no doubt that market conditions continuously vary, making it challenging to escape its ripple effects. There's a great deal of uncertainty right now, and my heart hurts for those businesses that had mandatory shutdowns. But as they say, every cloud has a silver lining. I want to empower you that many of my clients are having their BEST YEARS IN BUSINESS RIGHT NOW. What's the new normal that we need to adapt to stay on top of the game and weather the storm? Let's find out from my guest, Tena Pettis, about the actionable strategies used by top businesses right now! Part One of ‘How to Sell Anything: The Actionable Strategies Used by Top Businesses Right Now with Tena Pettis’ Meet Tena! She can often be found at the hockey rink (yes, even in the summer), the cutest local coffee shop, or cozied up in her home office on a Zoom meeting.  After ten years of running and owning multiple businesses and managing a couple of dozen employees, she found herself ready to ditch it all to work from home alongside her hubby and three kiddos.  Fast forward right to the middle of 2020, their fam has decided to bring even more home... add 'teacher' to her pile of titles. Tena is a truth-seeker, essential oil dealer and lover of deep, quality conversations.   Tena thrives on relationships and connections. Her essential oil business is designed to be event-based, where sessions are usually held in person. You can imagine it gives people a more memorable experience by actually smelling the oil products in person.   Due to COVID-19, she had to bring her entire business online, which turned out to be an emotional transition. She had moments of grief when her flight to Arizona got canceled. She was supposed to meet up with the top leaders on her team, and she could have met thousands of people if her plan went through successfully. But as expected, we all need to adapt to constantly changing market conditions. Since it's her primary source of income, she knew that she needed to pivot quickly. Personally, I can relate to her; we all do! I had to go through this rollercoaster of self-pity, anger, and grief because we depend on live events. Many of my clients have booked their plane tickets to attend the Sales Camp event, but we had no choice but to cancel some appointments and events. As entrepreneurs, it sucks that the situation doesn't give us an option, but I had this strong realization that I was made for this! As a sales expert, I've been preparing for this for years. I know how to change your beliefs.  Part Two of ‘How to Sell Anything: The Actionable Strategies Used by Top Businesses Right Now with Tena Pettis’ Let’s go back to 2009, Tena knew that her job wasn't cutting it for her. With the encouragement of family, friends, and her hubby, she left her job in the corporate world to begin running her own company called TENA.CIOUS. Along the way, she eventually realized, "I want to be passionate about what I'm selling." Can you imagine how that feels? Selling something you're no longer excited to sell?  Moving forward, this is how she transitioned to becoming a wellness advocate, sharing the life-enhancing benefits of therapeutic-grade