EP134: How Serial Entrepreneurs Are Succeeding During This Pandemic with Abby Walker

It's incredible how a global crisis can change our perspective on so many different levels. The good news is this change of mindset that many business owners are going through right now is generating new opportunities. In this week's episode, let's talk about how serial entrepreneurs are succeeding during this pandemic with my special guest Abby Walker. Part One of ‘How Serial Entrepreneurs Are Succeeding During This Pandemic with Abby Walker’ Abby Walker is a CEO, author, wife, and mom on a mission to help alleviate people's (mostly women's) pain so they can become the greatest versions of themselves. She is the Founder and CEO of Vivian Lou, a line of insoles that empower women to wear heels 4x longer without pain so they can focus more on their dreams and less on their feet.  She is also the CEO of TAOG, a line of all-natural, topical products that powerfully soothe our aching bodies, so we get back to doing the things we love without the pain. She's the host of Undercover Woo Podcast, where she curates the information that helps both women find ways to quiet self-doubt. Live unapologetically. Feel less overwhelmed. Clean the homes and bodies in which we live. Strengthen our intuition. And become unstoppable in our pursuit of peace and freedom.  She's also the author of the book Strap on a Pair written to inspire fellow middle-aged, middle-management, middle-class moms to take the first step—or the next step—toward finding their something more.  Abby currently resides in Denver, Colorado, with her amazing husband, two incredible kiddos, a rescue cat, and the sweetest street dog. “Focus on what brings more profit to your company.” — Ursula Mentjes (12:38-12:39) How does a social entrepreneur like Abby Walker deal with this pandemic while managing her multi-million-dollar companies?  In 2018, she partnered up with an affiliate group, and she had an urge to try something different. So, she stumbled upon this company that takes products, bundles it, and advertises on your behalf, and you pay them a commission for each sale. It was a great setup and a great organization. The volume that they were pumping through Vivian Lou was incredible. Their partnership helped Abby hit her million-dollars sales goal in November 2018, which is UNBELIEVABLE in a good way! In March 2019, their profits had started to go down slowly. The funny thing is, she had this mantra back in 2019, where she used to say, "I don't know what I'm doing!" and that came to fruition. It was like a self-fulling prophecy because it made her think, "Maybe it's time for a change!"  She went through her entire credit card statement. It turned out that Abby wasn't using half of the services that she was paying for. And that was like the defining moment where she had the chance to pivot and reset. Part Two of ‘How Serial Entrepreneurs Are Succeeding During This Pandemic with Abby Walker’ Before the pandemic, I think all of us were like, "It's 2020, let's make our goals happen!" But what were the changes Abby had...