EP137: Turnkey or Turkey. Get it?

Send us Fan MailThis week on the NerdBrand Podcast we’re talking about all the steps involved in starting a business and the start-up cash required, turnkey websites seem like a no-brainer. But don’t be a turkey! Cause it’s thanksgiving.The term turnkey, in this context, refers to a business you can start immediately by just “turning the key” and beginning. Turnkey websites follow a similar concept. They’re websites you “adopt” from the previous owner, with the expectation that all the gears are set up for smooth functioning. But it’s not true. There are too many variables from the business owner (which) will affect the brand and its attractiveness to clientele. It also needs to be accounted for where the customers live, and demographics matter. An adopted business could have a client base pissed, so just “turning the key” isn’t true because you’re going to have to rebuild trust first. The idea is: Fast, Affordable, Easy, and Passive is dangerous as “easy money” that always burns you.Read more at: https://nerdbrandagency.com/turnkey-websites/Support the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.