EP138: When Good Marketing Meets A Poor Sales Process w/ Matt Thibeau

Eric engages in a conversation with Matt Thibeau from Savant Marketing Agency. Together, they delve into the difficulties encountered by contractors who have strong marketing strategies but struggle with an efficient sales process. Matt's marketing agency employs paid media, such as Facebook ads, to streamline and organize marketing and sales procedures specifically designed for contractors.    In this episode, we talk about: Matt's journey from marketing consultant to contractor marketing niche Importance of a well-defined sales process and systemized marketing for contractors Self-awareness to identify shortcomings in sales and marketing strategies The challenge of contractors seeing themselves as technicians rather than business owners, and the need to transition to a more strategic approach Impact of a strong sales process and effective lead handling Precision in sales, appointment setting, and communication to retain potential clients Mindset shift required for contractors during sales calls and following a system Overcoming resistance to implementing a sales process Assisting clients in improving their sales process alongside marketing efforts The significance of having a sales process before starting marketing campaigns Matt's approach of analyzing leads and providing real-time follow-ups for clients' sales process improvement Advantages of niche specialization in marketing and sales for contractors Mentioned Savant Marketing Agency Website  Matt Thibeau on Facebook Renovation Contractor Success Facebook Group Matt Thibeau on YouTube   Links to resources:    Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok