EP143. The brand creating mascara tubes to last 2,500 years

As indie beauty consumers, formulators and brand founders, we want to act responsibly when it comes to making, packaging, buying and disposing of our beauty products. Yet, for all our goodwill, it is incredibly difficult to know if the measures we are taking to reduce, reuse and recycle, plastic containers in particular, are making a difference. We've talked to pioneering indie beauty brands running some exceptional return and refill schemes, but our guest in this episode has flipped the idea to create refillable packaging designed to last - not just one or two refills nor a few years, but in theory up to 2,500 years. Instead of worrying about the time it takes a plastic container to biodegrade (which can be up to 400 years), Izzy Zero Waste is an indie beauty company designing permanence into its packaging.  Formula Botanica CEO and podcast host Lorraine Dallmeier talks to Shannon Goldberg, co-founder and Chief Zero Waste Officer at Izzy Zero Waste Beauty to ask if the brand has created the ultimate solution to sustainable beauty packaging.