EPISODE · Aug 9, 2022 · 30 MIN
EP144—【青年創業】20歲休學創立台灣原創家具品牌 絕佳設計巧思締造千萬營收 ft.Patya 打鐵仔創辦人黃釋民
from 年輕星勢力2.0 · host 彥宇
說到要買家具，許多人第一個想到的就是IKEA或宜得利家居等國外平價家具品牌，但其實台灣原創家具品牌「Patya 打鐵仔」實力也不容小覷！打鐵仔的品牌創辦人暨設計師黃釋民(東東)，大學就讀商品設計系，卻在大三時決定休學、創業築夢，當時親友都覺得他「頭殼壞去」。 然而，人生往往有捨才有得，憑著獨特的設計收納巧思，加上行銷文案吸睛，打鐵仔「好朋友」系列家具剛推出群眾募資就一炮而紅獲得極大成功，不只迅速在網路吸引眾多粉絲，也創造不少輝煌紀錄，包括新品預購短短1小時就衝破100萬，兩年做到年營收8000萬。 其實，成功的背後是必須付出許多努力與代價的，想知道年紀輕輕就創業的黃釋民，是如何從零開始摸索學習，進而在競爭激烈的市場中鞏固地位呢? 更多精彩節目內容敬請鎖定本集年輕星勢力! -- Hosting provided by SoundOn
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EP144—【青年創業】20歲休學創立台灣原創家具品牌 絕佳設計巧思締造千萬營收 ft.Patya 打鐵仔創辦人黃釋民
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