EP146: Communicating With Your Company Brand w/ Bill Harper

Effective communication is the key to building a solid brand! Today's guest on the show is branding expert Bill Harper. Bill discusses the importance of defining your brand and communicating it clearly to your clients to run a successful business.   In this episode, we talk about: Bill's journey of becoming a branding expert The importance of branding and communication in running a successful business Should contractors focus on building their personal brand or branding their company as a whole Examples of successful brands like Yardnique and the Smell Good Plumber Common mistakes some contractors make that impact their brand image The importance of focusing your brand on a single value that customers care about  Things that make your brand unique Taking inspiration from a successful brand and then twisting the brand concept to stand out in your area The importance of a business's online presence, its website and mobile friendliness Eric's experience of branding himself as "The Pond Digger" and its impact on his career How social media helps you strengthen your brand The dangers of not defining your brand and letting others do it Mentioned:   BrandBossHQ   BrandBossH on TikTok   Links to resources:    Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok