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EP146|限量款、排隊,讓你腦波弱好想買?稀缺行銷心理戰,你被品牌的 FOMO 效應操控了!|#跨境鐵三角 EP46|#賣億不賣聲 episode artwork

EPISODE · Jun 20, 2025 · 24 MIN

EP146|限量款、排隊,讓你腦波弱好想買?稀缺行銷心理戰,你被品牌的 FOMO 效應操控了!|#跨境鐵三角 EP46|#賣億不賣聲

from 賣億不賣聲 · host Tami Huang

如果你正準備做亞馬遜,或經營一段時間,遇到瓶頸 👇 歡迎預約『 TransBiz 免費策略諮詢』讓我們協助你,突破挑戰 👇 🔴 立馬預約|TransBiz 諮詢服務: https://trb.one/ASK 🔴 75 分鐘實戰案例解析: https://trb.one/YT-PPCGO 🔴 品牌顧問陪跑計劃《GSA》:https://trb.one/GSA 🔴 LINE 官方帳號 👉 https://trb.one/YT-LINE |通關密語 YT 🎧 sᴘᴏᴛɪғʏ:https://trb.one/Spotify 🎧 ᴀᴘᴘʟᴇ ᴘᴏᴅᴄᴀsᴛ:https://trb.one/ApplePodcast ... ... ... ... ... 時間軸 00:00 精彩片段 00:24 開場暖身 01:10 限量策略的心理學 01:43 #1 損失厭惡 02:42 #2 社交貨幣 03:13 #3 獨特性效應 03:36 案例1:星巴克-季節限定策略 05:04 #1 提升銷售額 07:13 #2 增加品牌曝光度 07:28 #3 加強品牌忠誠度 08:19 案例2:Shake Shack 熱狗堡 08:40 #1 營造排隊現象 12:07 #2 限量供應當地特色產品 12:31 #3 新店開幕營造話題 13:00 #4 社群營造 FOMO 13:36 稀缺性 & 排隊策略的成果 15:40 工商時間 17:44 案例3:novium 飄浮自立筆 18:11 #1 稀有隕石加持 19:39 #2 限量創造話題 19:59 #3 結合品牌故事打動消費者 21:09 避免欺騙的稀缺 23:38 結語 #腦波弱 #稀缺性行銷 #限量版 #行銷 #數位行銷 #品牌行銷 #消費者心理學 #峰值體驗 #直覺行銷 #FOMO #Starbucks #ShakeShake #novium #排隊 #議題行銷 #心理學 #消費者體驗 #如何做品牌 #如何做跨境電商 #電商 #品牌 #亞馬遜 #amazon #跨境電商 #TransBiz

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EP146|限量款、排隊,讓你腦波弱好想買?稀缺行銷心理戰,你被品牌的 FOMO 效應操控了!|#跨境鐵三角 EP46|#賣億不賣聲

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