EP147: Automating Digital Asset Management & Improving Site Performance, with Cloudinary

It's safe to say that website performance has a direct impact on customer experience and conversion rate, there's plenty of data out there to make the correlation. However, performance can become fragmented and compromised given how many systems make up an enterprise ecommerce implementation, from back office systems supplying source data to 3rd party apps and widgets performing specific front-end functions like UGC feeds and customer reviews.  In this episode, Paul & James sit down with Tal Ofer, Senior Partner Manager, and Zuzana Samaj, Senior Solutions Engineer at Cloudinary. Cloudinary's mission is to help companies unleash the full potential of their media to create the most engaging visual experiences. The podcast covers key DAM related issues faced by ecommerce businesses, the impact of DAMs on speed and performance, the use of AI in digital asset management and integrations with ecommerce platforms.