Ep147 – Wendell Keuneman (General Partner – Tidal Ventures) on building your product principles

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep147 – Wendell Keuneman (General Partner – Tidal Ventures) on building your product principles April 29, 2021 rohitbhargava Podcast My guest for Ep147 of The Startup Playbook Podcast was the General Partner of Tidal Ventures, Wendell Keuneman. Prior to Tidal, Wendell had over 20 years of deep operational experience including seeing 3 companies grow and scale from startups to successful exits. He was the Co-founder & CTO of Carbon Twelve (acquired by Broadsoft), CTO of Inference (acquired by Five9s) and as the Head of Product of Atlassian’s Confluence product, with the company IPOing in 2015 and with a current market cap of $59B. He is now the General Partner at Tidal Ventures, a $30M seed stage investor into product-led companies and founders. In this interview we discussed: Lessons from taking 3 companies from startups to successful exitsHow to develop product principles for your startupModels for effective product managementHow to find value adding investors& much more! Timestamps  2.04 – Introduction to Wendell and his background 3.17 – Basketball principles that Wendell has used to inform in his startup journey5.29 – How Wendell started coding as a hobby and the journey he took to pursuing it further  7.21 – How Wendell navigated starting a business with family pressure and support10.28 – Wendells’ journey starting Carbon12 12.34 – Starting a second company following first company success 15.51 – How Wendell started working for Atlassian after seeing a sign in their office window and interviewing on the spot 18.53 – Early days of Atlassian and their focus on product 20.11 – The similarities between successful products across all Wendells’ past ventures 21.59 – Importance of establishing product principles 24.17 – How early stage founders should begin defining their product principles 27.53 – Revisiting product principles as a company grows and changes29.46 – Getting buy in from team members on new or changing product principles 32.28 –  Frameworks founders can implement to support growth in their business35.50 – The three questions Wendell asked himself to make the move from Atlassian41.04 – Ensuring values are applied in an additive way rather than being weaponised 42.58 – What support should founders expect from their VC’s 46.02 – The theme’s Tidal prioritises when reviewing startup opportunities47.47 – How founders can determine the best VC to work with when presented with different options 52.13 – Wendell’s superpower to be able to sort through content to find the most important information for his portfolio partners55.16 –  Delivering information and advice in a way that is most appropriate to the founder 56.35 – Where you can find Wendell and get involved with Tidal Ventures Links Mentioned  Wendells’ Links: Wendells’ Twitter Wendells’ Linked In Wendells’ Blog Tidal Ventures Website Tidal Ventures Linked In Tidal Ventures TwitterTidal Ventures Contact Email People Mentioned: Mike Cannon-Brookes (Atlassian)Scott Farquhar (Atlassian)Craig Cowdrey (Sonder)Andrea Kowalski (Tidal Ventures)Matt Barnett (Bonjoro) Companies Mentioned: AtlassianInference SolutionsCiscoBroadsoft Carbon 12 (acquired)Jira (Atlassian Product)Confluence (Atlassian Product)Trello (Atlassian Product)Five9 Special Thanks: Special thanks to Matt Barnett and Craig Cowdrey for their help with research for this interview ? Feedback/connect/say hello: [email protected]@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don’t have iTunes? The podcast is also available on Spotify, Soundcloud & Stitcher Audio Player. https://traffic.libsyn.com/secure/startupplaybook/Ep147_-_Wendell_Keuneman_General_Partner_-_Tidal_Ventures_on_building_your_product_principles_.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 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