EP148｜超有爭議性的時尚品牌 A&F，跌落神壇後東山再起的逆轉勝行銷公式！品牌重塑 3 關鍵｜#跨境總經理 EP19｜#跨境鐵三角｜#賣億不賣聲

from 賣億不賣聲 · host Tami Huang

如果你正準備做亞馬遜，或經營一段時間，遇到瓶頸 👇 歡迎預約『 TransBiz 免費策略諮詢』讓我們協助你，突破挑戰 👇 🔴 立馬預約｜TransBiz 諮詢服務： https://trb.one/ASK 🔴 75 分鐘實戰案例解析： https://trb.one/YT-PPCGO🔴 品牌顧問陪跑計劃《GSA》：https://trb.one/GSA 🔴 LINE 官方帳號 👉 https://trb.one/YT-LINE ｜通關密語 YT 🎧 sᴘᴏᴛɪғʏ：https://trb.one/Spotify 🎧 ᴀᴘᴘʟᴇ ᴘᴏᴅᴄᴀsᴛ：https://trb.one/ApplePodcast... ... ... ... ...時間軸00:00 精彩預告00:15 前言01:00 A&F 成名原因02:50 回顧：品牌成功三要素03:31 A&F 的精準定位04:49 A&F 的衰退原因07:25 A&F 如何起死回生？08:22 The Wall Street Journal A&F 專題報導08:37 行銷的階段與元素09:27 A&F 的品牌重塑歷程16:04 行銷 4P：產品是重中之重17:38 工商時間19:13 蛻變後 A&F 的行銷策略21:16 A&F 的案例反思與啟示25:13 結語#A&F #Abercrombie&Fitch #時尚產業 #快衣時尚 #服飾品牌 #行銷 #數位行銷 #品牌行銷 #品牌定位 #品牌重塑 #rebranding #4p #峰值體驗 #消費者心理學 #zara #h&m #UQ #如何做品牌 #如何做電商 #行銷策略 #品牌 #亞馬遜 #amazon #跨境電商 #TransBiz

Episode metadata supplied by the publisher feed · Published Jul 2, 2025

Embed this episode

Attribution link and audio player

Ready to play

EP148｜超有爭議性的時尚品牌 A&F，跌落神壇後東山再起的逆轉勝行銷公式！品牌重塑 3 關鍵｜#跨境總經理 EP19｜#跨境鐵三角｜#賣億不賣聲

0:00 25:37

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of 賣億不賣聲?

This episode is 25 minutes long.

When was this 賣億不賣聲 episode published?

This episode was published on July 2, 2025.

Can I download this 賣億不賣聲 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!