EP149. SBTRCT, brand innovator in solid skincare

Solid cosmetics are growing in popularity in line with our desire for less-is-more skincare and to do right by the planet. They can be multiuse, potentially use less water in their manufacture, strip out water as a "filler" in their formulation, and may not need preservatives. As they are waterless, they can be less weighty to ship thanks to their minimal packaging. For all their virtues however, solid formulations are often seen as fun, cheap and disposable and not attractive enough to deliver high-performance skincare. We may think of them as glorified bars of soap. However, there are innovative, forward-thinking cosmetics brands that are daring to reframe solid formulations to appeal to a more luxury beauty market. When we heard of the brand SBTRCT, we knew we had to find out their secret of making solid beauty not just the norm, but the luxury norm too. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier talks to SBTRCT founder Ben Grace about his mission to disrupt the beauty industry and show us that anything is possible; even a facial serum bar perhaps.