Ep149 - Using stop motion to engage your customers with Alice Loveday

How do you inject more personality into your brand, help keep customers engaged and tell a story? One of those ways is by using stop motion in your creative socials, videos and reels. And today I'm chatting with Alice Loveday, founder of Loveday Social and the queen of Stop Motion. Highlights include - **Introduction to Stop Motion: - Definition and magical elements of stop motion. - Why it’s so engaging and valuable for marketing and sales. - **Business Applications: - Distinguishing your brand and telling stories through stop motion. - Highlighting unique selling points (USPs) and product features. - The power of stop motion in social media and paid ads. - **Common Misconceptions: - Debunking the myth that stop motion is time-consuming. - Tips for creating quick, effective stop motions using minimal equipment - **Practical Advice:** - Recommended apps: Life Lapse and Stop Motion Studio. - Top five must-have stop motion content types for product businesses. - Step-by-step process for coming up with stop motion content. Guest Alice Loveday ​​https://www.lovedaysocial.com/ https://www.instagram.com/loveday.social Host Nicole Higgins Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits. She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Watch the full episode on You tube https://www.youtube.com/@thebuyerandretailcoach/podcasts Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services. Neon is offering listeners a FREE scaling audit worth £3000! So whether your sales have plateaued or you ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. https://scaleandglow.com/ https://neondigitalclicks.co.uk/ https://www.instagram.com/neondigitalclicks/