Ep15: Andy Rayner explains GCCG. Hasn't this problem been solved already?

It was great to have Andy Rayner, Director, Video Services Forum (VSF), with me to discuss why we need Ground-Cloud-Cloud-Ground (GCCG), what it is and its uses. As media companies move exlusively to software, we talk about the challenges of live media in the cloud, and how GCCG differs from SRT and RIST. Key Points Discussed:Challenges in Live Media: Exploring the difficulties of integrating live media into cloud-based workflows. Evolution of Media Transport: Insight into how technologies like SRT and RIST contribute to the reliability of media transport over IP but need to be supplemented by new frameworks like GCCG for cloud-based workflows. Future of Broadcasting: Considerations on how GCCG facilitates distributed production and the sustainability advantages it brings by minimizing the need for physical transport of equipment.Role of VSF: Andy discusses the role of the Video Services Forum in standardizing technologies that influence current broadcasting frameworks, such as JPEG 2000 and SMPTE ST 2110. Relevant Links: Video Services Forum (VSF) – https://www.videoservicesforum.org/ Introduction to GCCG - An informative article detailing Ground-Cloud-Cloud-Ground technology and its applications. VSF on YouTube – https://www.youtube.com/@UCm0rwVfqq7u6rvoA44CukYg Cloud API on GitHub – https://github.com/vsf-tv/gccg-api/