EP15. 加入會員然後呢？經營會員的新思路

from 電商放手一搏 · host 首邑電商顧問

今天是電商放手一搏的第十五集，這一集要來跟大家聊聊會員 80/20 法則在之前的節目中有提過，品牌 80% 營收來自 20% 的會員。大家都在搶會員，每天去便利商店結帳時，店員都會詢問「有會員嗎 ?」，會員對品牌的意義是什麼 ? 開始做會員的動機在哪？做會員需要什麼工具或技術嗎？經營會員的方式可以怎麼思考？今天我們要探討的主題是「加入會員然後呢？經營會員的新思路」本集來賓：熊老闆的網路視界專欄作家、首邑電商顧問創辦人電商業界人稱「熊哥」- 陳仰聖留言告訴我你對這一集的想法： https://open.firstory.me/user/cldwg7z930mfj01t47yii3icj/comments Powered by Firstory Hosting

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EP15. 加入會員然後呢？經營會員的新思路

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This episode is 32 minutes long.

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This episode was published on June 9, 2023.

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