Ep15: John Shelton

Hello and welcome to the Get More Customers podcast with me Michael Angrave. We’ve got such an awesome episode for you today. I’m speaking with John Shelton from mi360 about his business, which offers virtual tours, drone videos and other high-quality video work which is perfect to enhance a businesses marketing.  John’s work is superb, and I actually reached out to him purely off the back of seeing some of his work for one of our customers.  The product is typically used by companies who want to showcase their premises and give potential customers a clear expectation, without needing to travel there in person. So you see this kind of thing used in hotels, conference centres, venues, restaurants, attractions etc, but there’s one particular use which isn’t so common, and that’s where this gets really interesting. What I loved about today’s episode is how we went from one single project to being able to fully flesh out an entire business model in under an hour. The discussion we had really typifies everything that’s important in business and in marketing, from how to identify a single target market to developing a unique selling proposition which will be so attractive to his ideal prospect.  Then we look at how to use this positioning to unlock premium prices, find strategic partners and really think of ‘outside the box’ ways to get their attention when reaching out. I’m not gonna say any more than this as I’m itching to get started. I challenge anyone to listen to this in full and not be able to take some elements of this to apply in your business. I know you’re going to love this one.