EP15: Why Recruiting is the Missing Piece in Your Growth Strategy with Jody Underhill

Finding and keeping great people is one of the toughest challenges remodelers face—and it’s often the difference between growth and stagnation. In this episode of The Home Remodeler Toolbox Podcast, Bob Vance sits down with Jody Underhill, founder of Talent on Tap, to unpack why recruiting today is less about job postings and more about marketing your company to the right candidates. With a marketing background and a track record of helping companies make over 5,000 hires across the U.S. and Canada, Jody shares how his “revenue workforce platform” shifts the way remodelers should think about hiring: every new team member is a potential revenue generator. Jody and Bob dive into practical strategies for attracting and retaining top talent, from building a strong employer brand to creative recruiting campaigns in smaller markets. They discuss why hiring for culture fit matters just as much as skills, how tools like DISC assessments and video interviews can streamline the process, and why positioning pay and benefits clearly is key to standing out. Whether you’re struggling to fill positions or want to improve retention, this episode offers remodelers actionable insights to turn recruiting into a growth engine for their business.