EP150: By Design - How To Manage Projects When Design & Development Are Done By Different Agencies

It’s common for the chosen SI (systems integrator) partner for a replatforming project to provide design resource and manage the development project end-to-end. However, not all agencies have sufficient depth of design skill or breadth of experience to satisfy the client’s needs, especially for luxury brands where brand experience is as important to the project as the ecommerce functionality. In this scenario, the client will partner with a design specialist to deliver visual designs to the development agency. Each approach has its own set of pros and cons, and in this episode we’re talking about how to align design & dev agencies to minimise the risk of designs not being fit for purpose or adding unnecessary cost to the build phase to shoehorn visual designs into an ecommerce platform and set of front-end templates. Tl;dr what we cover: Pros and cons for separating design and development Running an efficient design phase including kick offs and briefing Aligning design with development for your happy path