EP150 | How To Effectively Get More Business Using Facebook Ads With Jerred Moon

I brought on my buddy Jerred Moon to demystify Facebook ads, and he dropped some serious knowledge. The biggest mindset shift? Treat Facebook like an employee that you expect a return from. We get into the nitty-gritty of why you need to give ads a 90-day cycle to work and why starting with content and retargeting is the smartest way to build your brand without just burning cash. 🔑 Key Takeaways: Think of your Facebook ad spend as an employee's salary. It must generate a return on investment (ROI). Give your ad campaigns at least 90 days to mature and gather data before deciding if they work. Start with retargeting ads (targeting website visitors). They should be profitable within two weeks. Use content ads (articles, videos) to warm up cold traffic and build brand awareness before asking for a sale. 🧠 Pro Tip: Set aside a budget you're comfortable "losing" over 90 days. Commit to running ads for that full period without turning them off. This forces you to gather real data and see the long-term effects of brand awareness instead of quitting after three days. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan