EP152: Justifying Ecommerce Tech Projects Like Replatforming During A Recession

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

It has been a challenging year for many ecommerce businesses due to tougher trading conditions following bumper years in 2020 and 2021. Some verticals like furniture have struggled to hit sales budgets as customers cut back on spend, and businesses are reevaluating the need to invest in capital projects, as well as tightening the opex purse strings. With this in mind, we're exploring what can be justified reasons for investing in capital projects for ecommerce during an economic downturn. We ask is there a justification to invest during tough trading times, what are the risks of undertaking a big tech project during a recession and how do you mitigate risk and make the right decision?

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This episode is 34 minutes long.

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This episode was published on November 15, 2022.

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