EP154 | The Most Important Marketing Information You Need To Know

Let's get into a little marketing math. I know, I know, but trust me, this is the most important concept you need to understand to grow your practice. If you don't know what a new patient is worth to your business over the course of a year, you can't make smart decisions about what to spend on marketing. This is the key to unlocking scalable growth. 🔑 Key Takeaways: You MUST know what a new patient is worth to you. This is often called Lifetime Value (LTV). Calculate your average revenue per visit and the average number of visits per patient. Don't forget retention! A continuity or wellness plan dramatically increases a patient's value. Once you know your numbers, you can confidently decide how much to spend to acquire a new patient. 🧠 Pro Tip: If a new patient is worth $1,480 to you over a year, would you spend $400 to get them in the door? Yes, all day long. If you don't know those numbers, you're just guessing. 🔥 Want to Grow Your SEO Without Burning Out? ✅ Use Clare AI to get 2–5 hours/week back on documentation ✅ Join our free 5-Day Challenge to work smarter ✅ Book a free strategy call and get personal help with your SEO + growth plan