EP155. Cosmetics for climate change

Retail shelves are full of haircare products aimed at repairing our hair. Too dry, too greasy, dandruff, split ends, issues with frizz, more curl or less curl required, or shine and gloss needed? Every product promises hair nirvana to encourage us to buy. But, if we're honest, many products may not work, or work as described. So, when podcast host and Formula Botanica CEO Lorraine Dallmeier received a press release from a new haircare brand saying its products were formulated to combat the effects of climate change on our hair, she was sceptical, but also curious to find out more. The brand, Climaplex, has serious credentials. Its co-founders are industry veterans with several decades' experience in the consumer and professional haircare and cosmetics manufacturing industries. They had invested in clinical development and trials run by a leading EU university to prove the climate change-haircare link and the efficacy of their products. In this episode, Lorraine talks to guests Simon Ostler, a renowned hairdresser, haircare brand pioneer and former industry executive and Giannantonio Negretti, head of a leading, international cosmetics manufacturing group to hear first hand how this new category of climate change cosmetics came into being. And, importantly, how Climaplex is committed to resolving our climate-change-created hair and scalp issues honestly, holistically and sustainably. To learn more about this episode, Lorraine's guests, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.