EP155: Digital Marketing for Contractors w/ Adam McChesney

Are you struggling to generate leads and sales for your contracting business? Today's guest, Adam McChesney, shares the best digital marketing strategies that can help boost your business. Adam is a serial entrepreneur, a digital marketing and personal branding expert,  CEO at Builders of Authority and Hite Digital, and host of Entrebrewer podcast.   In this episode, they talk about: Adam's journey with digital marketing and personal branding  Importance of social media for contractors for their local market Adam's experience in boosting client's business through digital marketing The importance of consistency in digital marketing, whether organic or paid Adam's ideal client profile to focus marketing efforts  Tips for contractors to measure their ROI on digital marketing efforts  Tracking ROI using call tracking platforms like WhatConverts Taking an all-in approach across organic and paid strategies on social media Current digital marketing trends like the rise of AI Using AI tools appropriately to create content without the risk of penalties   Common mistakes contractors make with digital marketing Balancing work and personal life as an entrepreneur Adam's upcoming speaking opportunities for contractors Common sales mistakes contractors make without realizing Symptoms a contractor may need marketing help Tips for contractors to set proper marketing KPIs Mentioned:   Adam McChesney Website   Adam McChesney (@adamlmcchesney) on Instagram   Hite Digital Website   Entrebrewer Podcast   Builders of Authority Facebook group Links to resources:  Stop struggling with sales! Transform your business with Eric's FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok