EP155: Jeremy Miller - Why Your Business Name Is Important

Clarity. According to our guest, it is the ability to describe who you are, what you do and who you serve in ten words or less. This is the key to successful marketing in your bookkeeping business. Jeremy Miller is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding. His blend of humour, stories, and actionable ideas will inspire you to innovate, grow your business and brand. During this interview, you'll discover... The 3-stage naming process How to overcome a naming drought Why naming is important and the common mistakes people make in naming their business To find out more about Jeremy, visit https://www.thesuccessfulbookkeeper.com.