EP156: The 5 senses of brand: How does your brand smell?

Send us Fan MailHave you ever bought a new car (or, if you’re like us, a “new to me” car)?Have you been to an open house and smelled cookies?Listen as we introduce examples of brands that successfully incorporate smell into their brands, like Starbucks, Cinnabon, or Bath and Body Works.We'll also define smell as a branding element.Support the showABOUT NERDBRANDNerdBrand is a national branding and advertising agency based in Louisville, KY. Learn more about NerdBrand.Hear more of the NerdBrand Podcast.