🎧EP157 feat. 品牌雙增長戰略顧問汪志謙老師｜如何掌握商業的底層邏輯？從「峰值體驗」中找出關鍵時刻

from Jason好好聊 · host 楊佳燊Jason

來賓：品牌雙增長戰略顧問汪志謙老師本集邀請品牌雙增長戰略顧問汪志謙Vincent，與大家分享商業的底層邏輯。汪志謙老師，政治大學EMBA客席副教授、政大企家班客席副教授、香港大學中國商業學院客席副教授，著有《峰值體驗》一書，是少數結合學術理論以及具備豐富實戰經驗的專業顧問，曾協助超過200多個品牌，80個產業。 2022年起，汪老師在台北開設峰值體驗實體課程，單人要價超過$35,000，仍然有許多企業大老闆爭搶報名，場場秒殺。這次汪老師將與我們分享，企業該如何透過「峰值體驗」打造品牌優勢。 ✨峰值體驗2｜關鍵時刻的洞察與落地✨ 瞭解底層邏輯，打破認知的天花板 ◼️ 16大底層邏輯｜了解消費者在買什麼？你該賣什麼？ ◼️ 4大角色視角提問｜你的視角中，有幾種消費者？少一種人你就少一條賽道 ◼️ 4個框架模型｜洞察消費者決策點，佈局進店、轉化、復購、推薦 👉5/8 - 6/23 限時預購低於65折 👉結帳輸入「jason450」再折450元 🔎課程介紹：https://hi.sat.cool/0ASRA _ 本集重點： ☑️ 峰值體驗的概念與應用 ☑️ 關鍵時刻提供最佳體驗，才能達到品牌效益最大化？ ☑️ 企業如何更精確地做到「洞察」與「落地」？ ☑️ 有效洞察的兩大關鍵：視角＆底層邏輯 ☑️ 老闆觀念是企業成功的關鍵！ ☑️ 成功品牌的三個關鍵因素：複利、複合和複製 ☑️ 品牌需要具備四種效率：分發效率、算法效率、迭代效率和人才效率 ☑️ 汪老師如何建議尋求突破和成長的企業？打破認知、開闊視角並持續迭代【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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🎧EP157 feat. 品牌雙增長戰略顧問汪志謙老師｜如何掌握商業的底層邏輯？從「峰值體驗」中找出關鍵時刻

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