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🎧EP158 feat. 法蘭絲董事長 黃大綱TK｜全台最大葡萄酒總代理如何將葡萄酒生活化？ episode artwork

EPISODE · Jun 14, 2024 · 32 MIN

🎧EP158 feat. 法蘭絲董事長 黃大綱TK｜全台最大葡萄酒總代理如何將葡萄酒生活化？

from Jason好好聊 · host 楊佳燊Jason

來賓：法蘭絲董事長 黃大綱TK 本集邀請 法蘭絲董事長 黃大綱TK，與大家分享葡萄酒在台灣市場的發展。 黃大綱是法蘭絲集團的現任董事長，該集團是台灣最大的葡萄酒代理商之一。16歲時，黃大綱赴美求學，完成高中到研究所的學業。2004年，他回到台灣協助父親經營法蘭絲，並進行市場研究，發現葡萄酒在台灣有很大的市場潛力。黃大綱接手後，專注於拓展業務，提升公司在零售通路的影響力，並制定多樣化的行銷策略，推動法蘭絲成為業界領先者。他強調品牌形象的維護和產品品質的穩定，致力於推廣葡萄酒的生活化，讓其更接近消費者的日常生活。 這次黃大綱TK將與我們分享投資葡萄酒的優劣勢，以及法蘭絲的未來規劃。 _ 本集重點： ☑️ 法蘭絲的發展歷程 ☑️ 過去二十年，台灣人對葡萄酒的接受度和喜愛度逐漸增加？ ☑️ 葡萄酒的行銷策略：針對不同的通路和消費群體做客製化 ☑️ 葡萄酒在台灣市場的發展潛力 ☑️ 葡萄酒的投資價值取決於時機 ☑️ 香檳可能是下一個有潛力的投資標的？ ☑️ 法蘭絲的未來規劃：進一步推廣葡萄酒的生活化 【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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🎧EP158 feat. 法蘭絲董事長 黃大綱TK｜全台最大葡萄酒總代理如何將葡萄酒生活化？

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