EP1589【吳淡如】名人創品牌,為什麼有人成功有人亡 episode artwork

EPISODE · Jul 2, 2024 · 19 MIN

EP1589【吳淡如】名人創品牌,為什麼有人成功有人亡

from 吳淡如人生實用商學院 · host 吳淡如

好萊塢大明星喬治克隆尼和萊恩雷諾斯最近自創了酒類品牌, 結果憑藉著自創品牌,居然賺得比拍電影還要多, 在過去,名人為品牌代言是行銷策略的一環, 如今商業模式悄然轉變, 大明星自創品牌有人獲得空前成功;當然也有人慘敗, 其中關鍵性的差異處在哪裡呢?這是哈佛商業評論裡面的一篇重要的文章,明星創業比較容易被注目,但是可不一定成功喔,我們來探討創業成功的重要因素吧? -- Hosting provided by SoundOn

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EP1589【吳淡如】名人創品牌,為什麼有人成功有人亡

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