EP159: Hector Garcia - How To Improve Your Marketing

Best Buy's Geek Squad. You might have heard of it. It's known for offering technical services for those who aren't technical. Our guest, Hector Garcia mentioned how working for Geek Squad was a great education for how he'd eventually price his services. It was one of the many lessons he has learned along his unlikely journey into the accounting and bookkeeping industries. Today, he is a CPA, Quickbooks Consultant, CPA and Strategic Advisor who was on Hubdoc's Top 50 Cloud Accountants' list and is a YouTuber with over 3 million views on his channel. During this interview, you'll discover... What is menu-based pricing Why pricing is one of the most important marketing strategies you'll have Why positioning yourself as a specialist is vital in attracting your ideal clients To find out more about Hector, visit https://www.thesuccessfulbookkeeper.com.