EP16 | David Skok (Matrix Partners) - Why churn is a critical metric for investors to understand when evaluating a startup

Today on CHURN.FM we have David Skok, a four-time founder, investor, and author of the blog For Entrepreneurs. We chatted about how David evaluates startups to invest in, the definition of product market fit, and what he looks for after it.We also discussed the importance of churn and retention in the investment evaluation process, the key characteristics that companies with great retention share, and the power of negative churn.David also shared what a healthy LTV to CAC ratio should be, why the time to recover CAC is critical, and what attracted him to SaaS, to begin with.I really enjoyed this conversation and I hope you do too!