EP16: Guide to Profitable Podcasting: Build Authority & Grow Your Business w Podcasts w Jessica

Welcome back to the 7-Figure Educator podcast! In this episode, we had the pleasure of speaking with the incredible Jessica Hurley, CEO of EPYC Media Network, Host of the Rich in Real Life Podcast, and seasoned podcast expert, about the strategic use of podcasting in your business. Tune in as Jessica shares her extensive experience in the podcasting industry, working with thought leaders and creators to amplify their voices and brands. She also uncovers the importance of podcasting as a marketing channel and how it can serve as a powerful tool to build deep, authentic connections with your audience. Jessica's insights are invaluable for anyone in the education consulting space considering podcasting as a medium to grow their business. Remember, podcasting is a marathon, not a sprint, and consistency is key! This episode is packed with strategic insights and actionable tips for educators and consultants looking to harness the power of podcasting to grow their businesses and increase their impact. Whether you're a seasoned podcaster or just starting out, there's something in this conversation for you. KEY POINTS: 03:57 - Determining the Right Time to Start a Podcast 04:23 - Defining the Purpose of a Podcast 06:14 - Podcast as a Marketing Channel and Extension of Your Business 09:09 - Pre-Podcast Strategy: How to Leverage Guest Appearances on Podcasts 10:03 - Audio vs. Visual Podcasts 13:23 - Strategies to Plan Podcast Content, Seasons, and Breaks 15:12 - The Importance of Consistency in Podcasting as a Long-Term Strategy 17:20 - How to Pitch Yourself as a Podcast Guest 22:22 - Criteria for Accepting Podcast Guest Invitations 25:23 - Deciding Between DIY and Outsourcing Podcast Production 27:06 - Targeting High-Income Listeners with Quality Podcast Content QUOTES: “Let me be clear, podcasting is like an extension of your business. It is a lot of work. It has to be strategic at some level.” - Jessica Hurley “You can let people evolve with you. And the scariest part of this, just like everything else is starting, you have to be OK with taking people on a journey with you wherever you are." - Jessica Hurley RESOURCES: Jessica Hurley | EPYC Media Network IG | @jessicahurley__ Tune in to the Rich in Real Life Podcast Dr. Erica Jordan-Thomas IG | @e_jordanthomas LinkedIn | @erica-jordan-thomas-ed-l-d-86314764 Facebook | @EJTConsultingLLC Join 7-Figure Educator LIVE: The only 3-day event for Black educators that will your education expertise into a 7-figure education consulting business! Join the #GetLaunchEDConsulting Facebook Group - Your hub for aspiring and seasoned education consultants. All teachers are welcome! Click here to join. Enjoyed this episode? Like, rate, and subscribe to the 7-Figure Educator podcast! 7-Figure Educator is produced by EPYC Media Network