🎧EP163 feat. 寵愛之名品牌創辦人暨董事長 吳蓓薇Margaret|品牌20週年,面膜女王面對挑戰的堅定信仰 episode artwork

EPISODE · Jul 19, 2024 · 46 MIN

🎧EP163 feat. 寵愛之名品牌創辦人暨董事長 吳蓓薇Margaret|品牌20週年,面膜女王面對挑戰的堅定信仰

from Jason好好聊 · host 楊佳燊Jason

來賓:寵愛之名品牌創辦人暨董事長 吳蓓薇Margaret 本集邀請 寵愛之名品牌創辦人暨董事長 吳蓓薇Margaret,與大家分享她的創業歷程。 吳蓓薇原先是一位國際時尚雜誌的美容總監,曾任《普羅拜耳生物科技股份有限公司》執行副總、《美麗佳人》和《費加洛》雜誌美容總監……等。直到在2003年開發出世界首創「生物纖維材質面膜」後,便在隔年創辦寵愛之名品牌。蓓薇從自身的需求出發,進一步去尋找市場缺口,並不斷拓展國際,陸續在大陸、新加坡、香港……等地國際通路販售。為了應對韓國保養品進軍台灣市場的挑戰,她創立副牌「寵愛女孩」以調價售價的方式服務消費者;更甚成立寵愛之名曙光協會以回饋社會、為弱勢孩童們付出。 這次吳蓓薇Margaret將與我們分享她作為一位女性職場工作者的管理心法,以及她品牌經營的理念。 _ 本集重點: ☑️ 從雜誌編輯到創立寵愛之名品牌 ☑️ 在不同國家和地區經營品牌時,利用雲端概念管理全球業務? ☑️ 出版《寵愛是自找的:面膜女王吳蓓薇的奇幻創業之旅》 ☑️ 韓國保養品和面膜對台灣市場帶來的挑戰 ☑️ 品牌經營與做生意是兩種不同的思維 ☑️ 管理和領導時,運用卡內基溝通技巧 ☑️ 旅行中找到工作與生活的平衡 ☑️ 給其他創業者的建議:準備資金、保持樂觀但不天真、堅持但不固執 【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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🎧EP163 feat. 寵愛之名品牌創辦人暨董事長 吳蓓薇Margaret|品牌20週年,面膜女王面對挑戰的堅定信仰

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