EP163: Grow Your Service-Based Business by 40% in 12 Months w/ Laura Reale

Today's guest, Laura Reale, grew her service-based business by 40% in just 12 months. Want to know her secret? Tune in as she shares the framework, secrets, tips, and tricks that she used to make that happen for her business.  Laura runs two businesses: AquaReale—a pond construction, service, and maintenance company—and Pondtent—a marketing company that provides email marketing services to pond builders.   In this episode, they talk about: How Laura grew her service-based business by 40% in 12 months How having job descriptions and clear roles and responsibilities led to hiring her star employee, Tyler The importance of employee care, treating them like family, and creating a positive work environment How tracking job hours accurately and adjusting pricing leads to increased profits Laura's email marketing strategies — weekly tips, monthly newsletters, etc How Laura attracts new clients Laura's strategies for online presence Targeting new clients through SEO, Google Ads, and local outreach How she reached out to 68 local landscapers for partnership opportunities Laura's client retention strategies — follow-up calls, personalized service, different service package levels, etc Route density and how Laura prioritizes customers based on location to maximize efficiency and save money How Laura measures her marketing ROI and profit margins The importance of target marketing and adapting to industry trends   Mentioned:   Check out Laura's interviews on The Pond Digger podcast: EP112: Branding With Email Marketing w/ Laura Reale  EP83: Train With Triplett Contractor Coaching on TikTok with Laura Reale   AquaReale Website   Pondtent Website    Laura's email: [email protected]    Give Laura a call at (215) 805-8257  Links to resources:    Stop struggling with sales! Transform your business with Eric's FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok