EP170. The shocking definition of beauty

"Beauty" – a short, six-letter word that none of us need define. We know what it means. Or do we? The shocking truth is that even many of us in the beauty industry have never looked up nor questioned its dictionary definitions. Now is the time to do both, says Formula Botanica CEO and podcast host Lorraine Dallmeier. Our guest in the previous episode, Shaun Russell, owner of Scandinavian-based fragrance and lifestyle brand Skandinavist, and chair of B Corp Beauty Coalition, drew our attention to the definition of beauty, asking us to see it as encompassing the beauty of the natural world, not only the world of cosmetics. He pointed out that in buying beauty products, we should think of their impact on the beauty of the planet. Beauty should be defined by the world around us, not by how we appear to others. In this opinion episode, Lorraine takes a cue from Shaun's comments and investigates the world of the word beauty to uncover some shocking and depressing truths about it. Listen in to make your mind up on whether it's high time to redefine beauty. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.