🎙️ #EP172 - Tradição que acolhe, inovação que escala - com Edvaldo Souza (Frango Assado/IMC)

from Como fazer podcast · host Como fazer Podcast

Edvaldo Souza é General Manager da rede Frango Assado, marca que compõe o portfólio da International Meal Company e, há mais de sete décadas, faz parte da vida de quem cruza as estradas paulistas. Neste episódio, ele compartilha como a rede equilibra tradição e inovação: o rebranding iniciado em 2022, a Cozinha Central que garante padronização e qualidade, os pães de semolina que viraram símbolo (mais de 1 milhão vendidos ao ano), os novos conceitos de loja focados em experiência (pet, kids e espaços de trabalho) e a digitalização por meio do aplicativo Fran-GO!, que já superou 500 mil downloads. Com passagens por Ambev, Gafisa e Ledervin, Edvaldo conta os aprendizados que trouxe para o varejo de alimentação: eficiência, cultura de serviço, formação de equipes e decisões que sustentam crescimento com rentabilidade. Dê o play para entender como uma marca de estrada segue relevante para novas gerações, mantendo o acolhimento como essência.BRUNO NAKATI - Instagram @bruno_nakatiViCTOR MORAES - Instagram @ victorhdcmoraesDIREÇÃO/PRODUÇÃO: #comofazer #comofazerpodcast #podcast #cortespodcast #empreendedorismo #comofazerempreendedorismo #comofazerumaempresaescalavel #comofazernetworking#comofazeramigos #comoinfluenciarpessoas #comoentrevistar #comofazerumpodcast #podcast #cortes #cortespodcst #cortesempreendedores

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This episode was published on November 1, 2025.

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