Ep174: Getting in the Press with Luke Hessler

Today, on the Book More Show, I sat and discussed strategy with Luke Hessler of Ace Branding. Luke explained how his firm helps thought leaders and businesses enhance visibility through strategic media placements and digital integration. He emphasized capturing attention on digital devices and establishing consistency across online platforms. He underscored the shift from novelty websites to comprehensive digital footprints and how embracing technology allows small enterprises to thrive. He also shed light on perceived credibility cycles and initial online impressions, underscoring how authoring books boosts reputation. Lastly, Luke highlighted the importance of building long-term brand relationships over short-term gains.   SHOW HIGHLIGHTS In the episode, Luke Hessler from Ace Branding discusses the importance of digital PR and online reputation management for thought leaders, entrepreneurs, and businesses. Luke elaborates on the shift from traditional to digital marketing and PR, emphasizing the need to capture audience attention on digital devices. The conversation highlights the advantages of integrating traditional media appearances, such as TV and podcasts, with digital strategies to maximize visibility and credibility. We explore the necessity of maintaining a consistent brand across all channels to build credibility and authenticity, illustrated by personal anecdotes from Luke. Luke explains the perceived credibility cycle, outlining the steps from perceived credibility to achieving tangible results, and how being an author can enhance one's credibility. The discussion underscores the long-term value of brand relationships over short-term marketing tactics, inspired by insights from Gary Vaynerchuk's "Day Trading Attention." We delve into the importance of building a robust online presence and overcoming the intimidation of technology, with examples such as Luke's parents' transition to a digital business model. Luke emphasizes the role of first impressions in the digital world and how online perception can impact real-life buying decisions. The episode offers practical advice on starting the journey in media placements and brand building, stressing the importance of taking the first step now. We discuss the process for those interested in working with Ace Branding, starting with a no-commitment discovery call and creating a tailored PR plan.   Show notes & video: 90minutebooks.com/podcast/174 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Luke Hessler: Website: Ace Branding | LinkedIn: Luke Hessler   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com