EP175: Building CRO Into Replatforming Projects And New Tech Releases To Improve Success, with Dave Mullen

Businesses consistently underestimate how useful client side testing can be in refining the process for releasing new features and new platforms, before potentially wasting a huge amount of time and money. It's fascinating to see how consistently people's desire to build a site they can be proud of leads to them taking their focus off their customers. Dave Mullen is an experienced CRO specialist who knows how to help businesses fill this knowledge and skills gap. Tl;dr what we’ll cover: Integrating testing into full site replatforms & new tech launches A sensible approach for validating new websites The role testing should play after launch How to run a proof of concept