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🎧EP175 feat. SO NICE總經理 李宥宏｜虛實整合，客戶如何高效地消費將是品牌存亡的關鍵？ episode artwork

EPISODE · Oct 11, 2024 · 35 MIN

🎧EP175 feat. SO NICE總經理 李宥宏｜虛實整合，客戶如何高效地消費將是品牌存亡的關鍵？

from Jason好好聊 · host 楊佳燊Jason

來賓：SO NICE總經理 李宥宏 本集邀請 SO NICE總經理 李宥宏，與大家分享接手家族企業的挑戰與他的經營策略。 SO NICE是台灣知名女裝品牌，以「快速、時尚、平價」滿足現代都會女性的需求。SO NICE 於1996 年由李宥宏的父親李仲周成立，全盛時期連同副品牌nice ioi，全台有120 家分店。李宥宏自 2012 年接班後，開始整合線上線下通路，並發展自有官網與手機App，通過四年的努力，成功使官網單月業績成長一百倍。李總說：「你應該解決你最核心客人的問題，而且通常解決完之後，剩下的客人也是會買單的。」本集將帶大家深入了解SO NICE的數位轉型之路，以及零售業的未來趨勢。 _ 本集重點： ☑️ 求學之路，電機名校碩士生 ☑️ 接班SO NICE，成為準「負二代」？ ☑️ 以客戶為導向，高效消費是關鍵！ ☑️ 整合線上線下，發展手機App ☑️ 改革必定會使「利益重新分配」 ☑️ 企業應該更重視人才的培養 ☑️ 零售業的未來趨勢將圍繞在「效率」，OMO和AI將成為核心技術 【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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🎧EP175 feat. SO NICE總經理 李宥宏｜虛實整合，客戶如何高效地消費將是品牌存亡的關鍵？

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