EP177: LeMieux Ecommerce Manager Jodie Bratchell - Lessons Learned From Her First Replatforming Project

Migrations are challenging but what’s it like when you’re doing it for the first time having previously not been in an ecommerce focused role? Jodie Bratchell, ecommerce manager for leading equestrian brand LeMieux, moved into her first digital role in 2018 and shortly afterwards leapt into a Zencart to Magento replatforming project for B2C and B2B sites, as well as being the key ecommerce stakeholder in switching over payment providers. Tl;dr what we cover: What it’s like transitioning to an ecommerce role? The experience leading a replatforming project for the first time The benefits of deep customer & product knowledge when replatforming Advice and insights on how to effectively manage a project