EP178: Driving More Value From Your Cart to Confirmation Page Journey, With Rokt Chief Product & Engineering Officer Bill Barton

Having recently talked about profit optimisation for ecommerce with Hypersonix, we’re drilling down into technology solutions that help ecommerce teams improve monetisation of the onsite conversion funnel and today our focus is on Rokt. We're joined by Rokt's chief product & engineering officer, Bill Barton. Bill was previously vice president, Alexa Proactive Experience, at Amazon, where he spent 10 years building and leading teams that developed Alexa’s spoken language understanding and knowledge capabilities. Tl;dr what we cover: What problems Rokt is helping ecommerce businesses solve How the technology is being used by leading retailers & marketplaces including Ticketmaster Key product features & business tooling