PodParley PodParley
PodParley
EP178: Driving More Value From Your Cart to Confirmation Page Journey, With Rokt Chief Product & Engineering Officer Bill Barton episode artwork

EPISODE · May 9, 2023 · 34 MIN

EP178: Driving More Value From Your Cart to Confirmation Page Journey, With Rokt Chief Product & Engineering Officer Bill Barton

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

Having recently talked about profit optimisation for ecommerce with Hypersonix, we’re drilling down into technology solutions that help ecommerce teams improve monetisation of the onsite conversion funnel and today our focus is on Rokt. We're joined by Rokt's chief product & engineering officer, Bill Barton. Bill was previously vice president, Alexa Proactive Experience, at Amazon, where he spent 10 years building and leading teams that developed Alexa’s spoken language understanding and knowledge capabilities. Tl;dr what we cover: What problems Rokt is helping ecommerce businesses solve How the technology is being used by leading retailers & marketplaces including Ticketmaster Key product features & business tooling

What this episode covers

Having recently talked about profit optimisation for ecommerce with Hypersonix, we’re drilling down into technology solutions that help ecommerce teams improve monetisation of the onsite conversion funnel and today our focus is on Rokt. We're joined by Rokt's chief product & engineering officer, Bill Barton. Bill was previously vice president, Alexa Proactive Experience, at Amazon, where he spent 10 years building and leading teams that developed Alexa’s spoken language understanding and knowledge capabilities. Tl;dr what we cover: What problems Rokt is helping ecommerce businesses solve How the technology is being used by leading retailers & marketplaces including Ticketmaster Key product features & business tooling

NOW PLAYING

EP178: Driving More Value From Your Cart to Confirmation Page Journey, With Rokt Chief Product & Engineering Officer Bill Barton

0:00 34:03

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently Asked Questions

How long is this episode of Inside Commerce: Ecommerce Strategy, CX and Technology Podcast?

This episode is 34 minutes long.

When was this Inside Commerce: Ecommerce Strategy, CX and Technology Podcast episode published?

This episode was published on May 9, 2023.

What is this episode about?

Having recently talked about profit optimisation for ecommerce with Hypersonix, we’re drilling down into technology solutions that help ecommerce teams improve monetisation of the onsite conversion funnel and today our focus is on Rokt. We're joined...

Can I download this Inside Commerce: Ecommerce Strategy, CX and Technology Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!