EP179: How to Create Branded Collaborations and PR Experiences

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much on the printed page. So what’s a jewelry brand to do to get exposure for their designs? It’s true, the landscape of the jewelry industry and PR is changing – rapidly. One of the big changes is the shift from Print to Digital and experiential consumption. And those who discover how to navigate the new landscape will rise and prosper… PR IS NOT DEAD…IT’S JUST DIFFERENT. Branded experiences create brand evangelists who leverage the digital landscape to create exposure for you. Today on the show, I have my friend Janine “JJ” Just with me to talk about all things brand collaborations and PR experiences to get awesome exposure for your brand. Listen to episode #179 of Thrive by Design to get your all-access pass to How to Create Branded Collaborations and PR Experiences with Janine Just.