Ep179: Leveraging Books for Business with Mike Mack

In this episode of the Book More Show, I sit down with Mike Mack, a key figure in writing and business development. Mike shares his journey since the release of his first book, "Remarkable Service," in 2016 and discusses how his writing has evolved. We explore the challenges and opportunities that emerged during the COVID-19 pandemic, particularly how virtual interactions expanded his business globally. Mike also offers a preview of his upcoming book, "Weekend Wisdom," which is set for release in 2025. We delve into the strategic role of books in building relationships within the executive coaching community. Mike emphasizes how physical and digital formats can be powerful tools for connecting with clients and reinforcing coaching philosophies. He shares his practice of gifting books to new managers, illustrating how they can foster ongoing engagement and support. As our conversation unfolds, Mike reflects on the changes in his writing process over time. He notes that the journey becomes smoother and more intuitive with each new project.   SHOW HIGHLIGHTS I discuss with Mike Mack his journey in writing and how his books have been instrumental in his business growth and executive coaching success. Mike shares insights from his debut book "Remarkable Service," published in 2016, and subsequent works like "Relationship for Keeps" and a co-authored book on retention. We explore how the COVID-19 pandemic expanded his business globally through virtual interactions and provided new opportunities for growth. Mike offers a preview of his upcoming book "Weekend Wisdom," which is set to release in 2025, emphasizing the evolution of his writing process. We delve into the strategic use of books, both physical and digital, in building relationships and reinforcing coaching philosophies within the executive coaching community. The episode highlights the timeless nature of valuable content and how books continue to foster meaningful connections long after their publication. Mike talks about his experience in co-authoring a book on retention and the impact of giving away copies to build credibility and connections. We discuss the advantages of using different formats like visual, audio, and written to engage audiences and expand on themes like discipline, alignment, and clarity. Mike reflects on how writing a book has become more manageable with experience and the supportive nature of our professional relationship. Listeners are encouraged to connect with Mike through his website and LinkedIn for the latest insights and updates on his projects.   Show notes & video: 90minutebooks.com/podcast/179 How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard Titles & Outline Workshops: 90MinuteBooks.com/Workshops Ready to get started: 90MinuteBooks.com Mike Mack: Website: X5Management | LinkedIn: Mike Mack   Questions/Feedback: Send us an email Extra Credit Listening: MoreCheeseLessWhiskers.com