EP18. 理想的商品價格該怎麼定？哪些該考量的條件一次告訴你

from 電商放手一搏 · host 首邑電商顧問

今天是我們電商放手一搏的第十八集，要來跟大家聊聊想要推出一個新商品，商品價格怎麼定才合理？  定價太便宜利潤有可能太薄，也沒有做活動優惠的空間，定價太高消費者也有可能不買單，商品的價格應該怎麼定? 除了考量商品成本、進貨成本，還有哪些條件是需要一併加入考量的 ? 面對可以曝光的銷售版面，究竟拿來曝光單價較低但是銷售數量多的商品，或是價格較高兼具質感，再銷量上可能較少的正價商品 ? 哪一種選擇方式才不會落入促銷品越賣越便宜，高單價商品乏人問津的循環呢 ? 今天我們要探討的主題是「理想的商品價格該怎麼定？哪些該考量的條件一次告訴你」本集來賓：首邑電商顧問總經理熊哥留言告訴我你對這一集的想法： https://open.firstory.me/user/cldwg7z930mfj01t47yii3icj/comments Powered by Firstory Hosting

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EP18. 理想的商品價格該怎麼定？哪些該考量的條件一次告訴你

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