EP18: Pelle Lidell - Skateboarders, Seoul, & Music Syncs from Sweden.

Welcome to episode eighteen of the Europe In Synch podcast.This time we are talking with a bona fide legend of the music publishing world, Pelle Lidell.From a jazz‑kid turned punk drummer to a trusted A&R and publishing exec, Stockholm born & bred, Pelle tells a story driven by instinct, service, and an unshakeable belief that the song is king. From early signings - like Millencolin, whose skate‑punk energy became a sync magnet - to a gutsy bet on seasoned pop writer Paul Rein that delivered Christina Aguilera’s “Come On Over Baby” to No.1, we follow Pelle's view that the power of songwriting transcends trends.The journey widens as Pelle co‑founds Merlin, builds a wildly successful catalogue from scratch, then spends 11 years at Universal Publishing delivering lightning‑fast placements, including back‑to‑back American Idol winners. Then comes a significant turn: a call from SM Entertainment and a crash course in K‑pop economics at a time before most of the West were paying attention to the sky-high potential of the genre. He breaks down differences in writing with K-Pop in mind—song over status, being choreography‑aware, melody that survives translation—and how launching Ekko Music Rights with SM brought teams like Cassiopeia and Moonshine into place to help fuel the global K‑pop wave.We find out what great sync managers do, about maximising briefs, and the importance of songwriting camps to generate successful placements. Pelle is candid about the hardest part of today’s business—the collapse of mechanicals, streaming’s thin payouts for writers, and the sometimes messy politics of writing splits and credit claims. His personal outlook is simple: fairness in the room, generosity when it’s earned, and a relentless standard for quality so every pitch keeps doors open. Through it all, Pelle's love of the songwriting craft is obvious and infectious and his passion for the art of A&R remains as strong as the day he started.We recorded this conversation at the Scandic Malmen hotel in Stockholm on Tuesday 6th August 2024.We hope you enjoy the episode and thank you for listening!Find out more about our guest:Instagram: Pelle LidellIf you have comments about this episode - or have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at [email protected] In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.Follow Europe In Synch:Home: https://europeinsynch.netFacebook: https://www.facebook.com/EuropeinSynchTwitter: https://twitter.com/europeinsynchInstagram: https://www.instagram.com/europeinsynchLinkedIn: https://www.linkedin.com/company/europeinsynchIntro/Outro music is an instrumental edit of "Gimme" by Daffodils.They're on Soundcloud.Europe In Synch is co-funded by the European Commission.This podcast is a SuperSwell production.