EP180: How to Align Content With Your 2019 Sales Plan

Content is King (yes, even for a jewelry brand). And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more? The ones who buy everything you make! The ones who tell the world about how much they LOVE your jewelry! Yeah, those ones! Have you heard of the 1000 True Fans philosophy? It states that you don’t need millions (of dollars, customers, products), you just need 1000 true fans who buy everything you make. When you get 1000 true fans, you’ll never be a starving jewelry artist…you’ll have an awesome business that supports you forever! One piece of the “1000 true fans philosophy” is that you need to create a relationship with your fans…that starts with them loving your jewelry and your story…you keep ‘em hooked by curating content (social, email, blog, downloads, etc) that adds value to your brand experience. Today on the show, I’m sharing How to Align Your Content With Your 2019 Sales Plan so you’ve got double duty working for you and fans in tow…