EP180. The key to indie beauty success: be visible, sell local

In the last guest episode, we heard from Formula Botanica graduate and indie beauty rock star Leslie Reichgelt, founder of Bella Botanicals, who has managed to smash every preconception we have about what a beauty brand should be and how one should operate. She shared some amazing tips on how to build a beauty business on a budget by simply networking and being visible in your own community. Prompted by Leslie's experiences, podcast host and Formula Botanica CEO Lorraine Dallmeier uses this episode to reflect on her early career and how difficult it was to put herself out there. Being the visible face of her business was terrifying at the start, but Lorraine persevered. It is daunting starting a new business and we all have moments of doubts. But, the key to success lies in getting out of your comfort zone and taking a leap of faith towards personal growth and your dreams of becoming a beauty entrepreneur. How do fledgling beauty entrepreneurs shift their mindset to be successful in today's economic climate? Listen in to an exciting and inspirational episode that offers a simple road map to pushing past your biggest fears and creating a successful beauty business on a budget and on your own terms. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.