EP180: What Makes Adobe Commerce A Good Fit For B2C2B Ecommerce Retailers Like Topps Tiles?

There are many businesses that have a strong ecommerce site for B2C for whom trade sales is a significant % of revenue, yet they don’t have a dedicated ecommerce platform or haven’t invested in the same way for trade customers. In this podcast we talk to ecommece agency owner Tom McCaul, who has helped a wide range of ecommerce businesses launch, scale and optimise B2B storefronts. Tom shares his views on the key features B2B customers need to make the website work for them, as well as technical considerations for merchants. Tl;dr what we’ll cover: Understanding the B2C2B ecommerce tech stack Exploring key B2B features like trade accounts, quotations and loyalty Adobe Commerce spotlight: key strengths for B2B, platform challenges and workarounds