EP1800【吳淡如】泡泡瑪特的小怪物創造了五百億市值

泡泡瑪特是一間新崛起的潮玩店，也許你會覺得很好奇，這些造型可愛的公仔到底誰在買？根據統計，潮玩的消費者年齡大約落在15-40歲，其中有63%以上是有大學學歷的高學歷消費者，就連國際巨星BLACKPINK的Lisa也不敵其魅力，迷上人氣角色Labubu，到底泡泡瑪特是怎麼靠著這些可愛的「小怪物」創造出五百億市值？ -- Hosting provided by SoundOn

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EP1800【吳淡如】泡泡瑪特的小怪物創造了五百億市值

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